8 Tips to Make Your Back Business Card Design Stand Out
Businesscards are indispensable! Not only do they inform people how to contact your company, but they also tell a lot more about who you are and what services you offer. Creative thinking is encouraged here – that’s why professionals experienced in business card design know how to go above and beyond for maximum impact.
Before we take a closer look at the backs and features of business cards, let us first review their fundamentals. Despite its small size and shape, a business card can be an integral component in your company’s marketing plan.
People are taking notice. 72% believe there to be a correlation between the quality of your business card and the services you offer, while 39% will no longer do business with companies with cheap business cards.
Each side of a business card serves a distinct purpose. The front will typically contain your name, title, contact information and more general info while the back offers more room to be more specific. Here are eight tips for making sure your backside stands out in the crowd:
Opt for Simplicity
Simplicity is key when designing business cards that look professional on the back. Remember, your card should only tell part of your story, so try not to feel overwhelmed if you’re staring at a blank card and trying to decide what should go where.
Your business card should be an attractive piece of artwork that appeals to the eye. That means finding a balance between design and simplicity. Remember, your business card serves as marketing copy, so keeping things straightforward is key.
Effective marketing demands that you communicate your message clearly and cut out any unnecessary details. Apply this same philosophy to business cards’ backsides, and it becomes obvious why “less is more” remains the prevailing philosophy in marketing today.
Blank doesn’t necessarily have to mean white.
One exception to the simplicity rule is that “blank” does not necessarily mean empty. You can creatively utilize the space on the backside of your business cards without overusing it by adding a photograph or design, especially if your profession involves being an illustrator, designer or photographer.
Your image should be of high quality. Make sure the resolution is 300 dpi (or higher), so that it does not look grainy after printing. Furthermore, use your back to showcase your skills by highlighting work you are proud of or creating new ones – it’s an effective way to show what can be accomplished.
Share an Evergreen Tip
Business cards have the backs that can be used to display original imagery and/or share your knowledge by including a tip. In doing so, your card becomes more appealing to potential customers by providing relevant information.
If you are a plumber, for example, you could offer your expertise on fixing a running toilet. A small table could also be included if your bakery is running as a business. Prospects will hold onto the card to receive both tips and contact information when they receive it.
Create a Double-Dutch Coupon from Your Card
Offer exclusive deals to cardholders through the back space, such as 10% off their bill when they present the card. This is another effective way to encourage people to keep your business card design.
Even if they don’t need your services right away, they might keep the card just in case. This is an effective way for you to stand out if the purpose of your card isn’t necessarily creative but rather about securing new leads.
Connect to Your Social Networks
Your brand may use social media as part of their marketing strategy. The back of your card is an ideal place to direct people towards these channels. However, don’t overcrowd the front with too much information; otherwise it may become difficult to convey your point effectively. Keep things simple with plain text on the back without disrupting the balance of space available for text.
Create Color Conscious Choices
When designing the back of your card, you can subconsciously connect colors. Brighter hues like yellow or orange convey energy and optimism while blue and violet signify dependability and stability respectively. You may also perceive colors differently; green for environmental products and black for luxury goods.
Make the most of color’s power and beauty to your advantage. Choose a solid stain for your back that connects color to what you want to convey, giving off subconscious cues that set you apart from other business cards, such as those basic white ones on prospects’ desks.
Direct to Video
Although you cannot put a video on the back of a business card design, you can use it as an effective way of sending one. Here’s an example of what the video will look like (i.e. The video includes “5 cyber security tricks all businesses should know” and “How to remove grout stains”. Additionally, people can scan their phones’ QR codes for easy access – an excellent place for this and an effective tool in helping prospects progress down the sales funnel.
You Can Map it
Looking for visuals but unsure how to get there? Consider creating a map that directs you to your office or shows off its service area. They’re user-friendly, practical and beautiful – an artist can assist with creating something unique or using something already on the web. Regardless of how it’s done, having this visual reminder of where you currently are will serve as helpful motivation.
Create a business card that showcases your worth to the table. Contact us if you have any queries; we can assist in designing your card or provide printing advice to ensure you come up with an ideal design.
Additional Resource:
https://www.vistaprint.com/business-cards
https://www.fiverr.com/categories/graphics-design/sample-business-cards-design
https://www.canva.com/business-cards/